Cindy Potter served as interim athletic director following the departure of long time men's basketball coach and athletic director Bob Burchard in early 2019. She became Columbia College's first associate athletic director in the summer of 2011 and directly oversees all operations for the softball, women's basketball, athletic training, men's lacrosse, women's bowling, men's and women's cross country and men's and women's indoor and outdoor track and field teams. Previously she was named the assistant director of athletics/media relations and compliance in 2007 after holding the title of Coordinator of Athletic Information and Compliance, but she is no stranger to Columbia College. Prior to her appointment to this position, she was a graduate assistant in the Cougar athletic department. In January 2005, while completing her undergraduate degree, she had a demanding but rewarding three months when she filled in as the acting Sports Information Director.
During her work as a graduate assistant, Cindy graduated from Columbia College with her Master of Arts in Teaching. Previous to this she was Assistant Coach for the Cougar softball team and received her Bachelor of Arts in Interdisciplinary Studies with a major in education and a minor in psychology.
Potter played with the Cougar softball team for two years where she was a captain and awarded NAIA Scholar Athlete, All-Conference, All-Region and National Tournament All-Tournament Team. In the fall of 2012 she was inducted into the Columbia College Athletic Hall of Fame for her softball contributions as a player.
Prior to Columbia College Potter attended Three Rivers Junior College in Poplar Bluff, Missouri where she played basketball, volleyball and softball. She graduated with her Associate of Arts degree in 2002 and was an All-Conference player for the Raiders.
Potter is a member of CoSIDA, College Sports Information Directors of America and was appointed to the national board of directors in 2011 to serve a three-year term. She is currently the Second Vice President for CoSIDA, and in line to become the association president in 2021-22. She will be the first ever member from the NAIA to serve in this role. In 2008 Potter received the College Division Rising Star award for her dedication to the profession.
She is currently the Past-President of the board of directors for the NAIA division of Sports Information Directors after serving a three-year role as president. She is a member of the College Division Management Advisory Committee for CoSIDA and serves on various committees for both CoSIDA and NAIA-SIDA.
She coached for Team in Training (TNT), a marathon training group that raises money for the Leukemia and Lymphoma Society. Potter started coaching for TNT in May of 2006 and is a nationally certified running coach. Having run more than ten full/half/relay marathons herself, she has coached over 45 individuals to the finish line in just three years of coaching.
Potter was born and raised in Winnipeg, Manitoba, Canada but currently calls Columbia home with her husband Cory, their daughter Caitlynn Jae (CJ), their son Chase and their three dogs.