Blogs

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Fall sports are in full swing on hundreds of campus’ across the country and if you are like me you have seen thousands of posts on various social media platforms since the seasons kicked off in late August.  With that comes a lot of reactionary posting and what I like to call “in-the-moment” posting, more or less posting current events that are happening on the field in front of you at that time.  But what many people forget is that even these types of post can be detrimental to your social media presence if not done appropriately. Below I will list a couple strategies to try and help you focus your social media posting across all platforms and, since it ...
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Let the Games Begin!

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  How to train new student workers, interns, GAs, to work in your office .   I’ve been very fortunate in my career to have worked with some truly amazing student-workers and interns. When young, eager minds want to learn the business or your SAAC peeps want to toss t-shirts at basketball games, you never turn them away! Every student-worker, intern or GA I have had, has come into my office with a different skill set and level of understanding of college athletics. When I first started supervising interns and student-workers, I was winging it with their training. I was showing them things on a need-to-know basis and not doing them the justice by taking ...
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The world of athletics is a carousel that never stops. People hop on and hop off, but it doesn’t stop moving. When is the best time to take another job? May, because that means the department has the whole summer to look for your replacement. Well, if you have baseball, track & field, or any other spring sport that’s never-ending, that doesn’t work either. Late June. Your lease is probably up, you think you have time to get adjusted at your new place before it all hits the fan. Not so much. The person before you probably left in a hurry and now you have to do the media guide and bios that you hoped would’ve been done for you. As for your former employer, ...
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When I learned that I was included as part of the Towson University men’s basketball team’s summer trip to Canada , my enthusiastic mind went into overdrive with excitement. (CLICK THE LINK TO VIEW A COMPLETE RECAP) I spent lots of time thinking about how to document this experience for our fans while adding a unique touch to the coverage from Canada. I settled on daily postcards, photo galleries, daily videos and The Players Tribune-style blogs from our players each day of the trip highlighting a theme. During the week, we had a player celebrating his birthday in Canada while another’s parents visited, so to me that made great content. We also had our ...
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I'd like to talk today a little about the fine line of being a supervisor and a friend. Some say it can't possibly be done, while others cross a little bit too close to the friend line. There are a few questions that I think all supervisors think about. - Is it okay for me to have drinks with my employees? - Can I joke and laugh with them, and still be taken seriously? - What if I hurt their feelings and they shut down? These are all important questions, but you have to stay true to yourself and your intent. If your intent is to be a positive role model that leads their employees to success while also having a laugh here and there. The sign leads this way. ...
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“ And do not forget to do good and to share with others, for with such sacrifices God is pleased .”  -- Hebrews 13:16 By ROB KNOX As I shuffled from office to office during my intense two-day interviews at ESPN a few years ago, I was consistently asked one question, which had nothing to do with my sports knowledge, problem solving ability and people skills. While they were all critical components in being considered for a position at my dream job, there was a qualification not listed on the job application that proved to be the most important character trait. I was consistently asked “Tell me how did you help somebody grow and reach their ...
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Thanking my SIDs

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Thank you. Its a pretty simple phrase and its easy to say, but sometimes you dont hear it enough. And when I first read about CoSIDA Membership Recognition Week and the #thankyourSID concept, I immediately thought of the people who helped me get where I am today, and to the people who have been with me for several years here at Georgetown. I was fortunate to learn the ropes under some great people as an undergraduate at St. Bonaventure, most notably former long-time Bona SID Jim Engelhardt and Associate Athletics Director Joe Quinlan, now at Columbia University. My internship years, first at Penn under Brad Hurlbut and the legendary Gail Zachary, and ...
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Its finally here. I feel like the Pointer Sisters as I am so excited and I just cant hide it. By now, you should have seen the promos for CoSIDA Membership Recognition Week, which is set to begin Monday, Nov. 7 and last through Sunday, Nov. 13. During that time, theres lots of wonderful things planned such as running special features and photos of CoSIDA members all week on our CoSIDA.com , @CoSIDAnews and Instagram platforms. In addition, a series of letters in support of CoSIDA members have been mailed to ADs and conference commissioners, and there will be acknowledgment of athletic communications on national, regional and local cable sports ...
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Earlier this week, I walked past a co-workers office and stopped for a few seconds to thank her for her consistently effervescent personality and for always smiling no matter the situation. I am not sure how it made her feel, but for me it was the highlight of a busy day. Offering praise to others fills me with such pride. Sometimes during the day-to-day hustle and bustle of our lives, we forget to stop, meditate on and acknowledge our blessings. We sometimes are consistently in the pursuit of perfection in everything we do and focused on the big picture that our views of reality can get clouded. I am often frustrated by the woeful disregard of many to ...
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One of the greatest joys I have experienced in my 11 years as an Athletic Communications professional has been the ability to impact the lives of others. When I received the latest issue of the CoSIDA 360 Digest magazine, it filled me with immense pride as two of the five mentees I have been blessed to work with were prominently featured. Four of my mentees are currently full-time professionals in the athletic communications industry: Tyler Schueck (Penn State-Berks), Bryan Salvadore (Kutztown), Britney Reddick (SIAC) and Candace Johnson (Howard). The last one, Jordean Matthews was inducted into Lincolns Athletics Hall of Fame and she received ...
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First Meeting

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First Interaction: September 2, 2016 Location: Mike's Unicorn Diner, Staten Island, NY Duration: 1:20 After back-and-forth dialogue via email and text, me and Jon met this morning/afternoon over lunch for our first official interaction for the CoSIDA Mentorship Program. Before today's meeting, me and Jon exchanged emails and several ideas pertaining to Infographics and general SID responsibilities. Over lunch today, we got to exchange how we got to our current positions. Additionally, we both discussed our roles as Assistant SIDs and how we both deal with the day-to-day responsibilities. In speaking with Jon, I gave him some helpful words of encouragement ...
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CoSIDA Director of External Affairs Barb Kowal asked that Katie Gwinn Hewitt (University of Michigan) and myself start sharing posts from our blog sparklesandsports.com on CoSIDA Connect. So please bear with me that I am sharing this the right way :) This past fall, nearly two weeks apart, we made career moves to the Division I level. Who was the person I turned to when I needed advice on my decision to move on from the place that launched my career? Katie. That brings me back to where we are now and why we are creating sparklesandsports - to connect with other women and men in athletic communications, discussing networking, workplace issues, ...
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I am a graduate of the NCAA Leadership Institute. These are words I never thought I would utter when I returned to the wonderful world of intercollegiate athletics in December 2013. In addition to taking me out of my athletic communications comfort zone, the NCAA Leadership Institute opened my mind to the possibilities that exist in athletics as well as those that lie inside of me. This year, my class reconvened for year two programming in toasty downtown Phoenix. This was another memorable week of intense programming, challenges, laughs, selfies, group work, devouring delicious bacon and the “J.O. Experience.” Since our class stayed in touch ...
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I just returned from a family vacation in between CoSIDA Officers and Divisional Leadership/Staff meetings at the NCAA headquarters in Indianapolis and a trip right back to Indy for March Madness hosting seminar. Most college football media days are either over or right around the corner. That’s my indication that summer is quickly coming to a close for those of us in this business. Meeting with the NCAA staff is one of the ways we advocate for our members. While meeting with NCAA staff last week, it occurred to me that CoSIDA needed to share some of the things we learned with its membership. My two biggest takeaways from these meetings were: (1) The ...
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In looking for new ways to promote the athletic department and reach new areas to promote, I decided to start a podcast for our athletic department. Only three of our teams (football and men's and women's basketball) have games aired on the radio. As we get closer to having student-athletes back on campus, I look forward to being able to reach a wide audience of fans and bringing more student-athletes on the podcast to help tell their stories. I did not have any previous radio experience or equipment so I wanted to do this as simple and as cost efficiently as possible. I had a leftover Best Buy gift card sitting in my desk from the previous school year and ...
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I just completed the two-day Effective Facilitation Workshop in Baltimore and it was another life-changing opportunity that I was blessed to experience. I was one of 50 athletic administrators from across the country and all Divisions to participate in this weekend facilitation workshop. Once again, in a NCAA Leadership Development program, I was the only representative from the athletic communications profession. I can’t emphasize enough the need for members of our profession to take part in these types of opportunities, if possible. It was refreshing to step out of my comfort zone this week and interact with different people ...
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Calling all members at our #CoSIDA16 convention this week. We want to encourage you to share your Convention experiences, observations, insights, analysis, humorous moments and gained knowledge - whatever you'd like - by posting here in our CoSIDA Connect's Featured Member Blogs. Each day, we'll look at the blog posts from the convention events and choose a winning blog entry! Win special Convention membership swag - and receive recognition via CoSIDA.com , @CoSIDAnews or on Instagram ( cosidacosida ) - if you post the winning entry! Don't worry - we'll send out reminders via texts, mobile app push notifications, and Twitter - to encourage ...
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I was lucky enough this March to be just one of eight sports information directors in NCAA Division II to promote a men's basketball national championship run. I went in to the two weeks prepared to enjoy every moment of it because as so many of my mentors told me, you never know when or if you'll ever have the opportunity to do so again. It turned out to truly be a memorable, story-filled run to the program's first national championship. I won't go through all of the obvious steps that are involved with this type of work since all of you are well aware of the job we do and the expectations that come with participating at the Elite Eight. As far as promotion ...
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Special Postseason Basketball Notes: Big 12, Lone Star Conferences Have 15 Teams in DI Championships and NCAA Division II Great Eight; DII LSC Showdown in Wichita Falls Tuesday Features Angelo State-Tarleton State There will be 15 men’s and women’s teams from the Big 12 Conference in either the NCAA Division I Championships, Women’s NIT or NCAA Division II Men’s Championship in coming days. Angelo State and Tarleton State of the Lone Star Conference meet Tuesday night at D.L. Ligon Coliseum in Wichita Falls to give that circuit a guaranteed post in the NCAA DII Great Eight Championships later this week. The Big ...
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Does anyone else think the Thursday that kicks off first- and second-round competition in the NCAA Division I Men’s Basketball Championship should be a national holiday? I bet there are some of you who agree with me. Those first 16 games of the NCAA tournament comprise the single greatest sports-watching afternoon and evening in my opinion. Yes, I love the Final Four. The Super Bowl is awesome too. The College Football Playoff has gotten off to a strong start. But, there’s just something about the first day of the basketball tournament. Everyone’s still got a chance. All the stories are fresh. The upsets happen on day one. High drama! (Note: Please don’t ...
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